It’s a story about a small handicraft workshop that became a well-established Company in the national and international scene, thanks to the Gentilini family’s genuine passion and continuous pursuit of quality.
The promoter was Pietro Gentilini. He was born in Vergato, in 1856. He worked for important companies where he could enrich his education and his professionalism. After those experiences he moved to Rome, where in 1890 he set up his first shop for the production of bread and biscuits.
During that period, a dry Anglo-Saxon biscuit called Oswego was becoming popular in Italy. Pietro immediately understood this biscuit’s potential and spent a lot of time studying an improved and personalized recipe. After several attempts, he succeeded in producing a biscuit with a plain and natural, yet unique taste, and called it Osvego, in order to differentiate it from the Oswego that was already on the market.
These biscuits met with instant success and in 1906 Pietro Gentilini set up his first Biscuit factory in Via Alessandria in Rome; the emerging industrial area of the economic revival of Rome. In 1958, because of increased production needs, the Company moved to its present location, situated in Via Tiburtina.
Over the years, besides Osvego and dessert biscuits, Pietro and his descendants enriched and diversified their “taste workshop” with successful products, such as Novellini, Rusks, the delicious Shortbread Biscuits, Panettone and Roman Delight enjoyed by generations and still beloved for their genuineness and authenticity.
The authenticity and genuineness that is found in the recipes and in the production process remained unchanged for over a century as did the research and the use of the best ingredients.
In fact, the passion for quality, maintaining traditional flavours and respect for tradition are always the fundamental and inevitable principles of our reality.